Abstract
- Xiaohongshu is a Chinese language short-form video app gaining reputation within the US as a consequence of TikTok’s impending shutdown.
- The app resembles Pinterest and Instagram, and got here out in 2013.
- It is doable Xiaohongshu might entice scrutiny like TikTok did if it positive factors a bigger US following.
TikTok’s ban in the US is quick approaching on January 19 until the US Supreme Court decides to intervene, and plenty of customers might be in search of a brand new various to the app in every week’s time. YouTube Shorts or Instagram Reels may show to be common alternate options. Nonetheless, one other app has just lately entered into the limelight.
The Chinese language short-form video app Xiaohongshu at present holds the number-one spot for Social Networking apps within the US App Retailer. Xiaohongshu is named RedNote in English and has options much like TikTok (through TechCrunch). The app began gaining traction after TikTok creators advisable it to their followers.
“Xiaohongshu is a life-style platform that conjures up folks to find and join with a spread of various life, the place over 300 million customers each month share their life experiences,” the app’s description reads.
Xiaohongshu
- Developer
- Xingin
- Subscription price
- Free
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What’s Xiaohongshu?
The app has been steadily rising because it got here out in 2013
Xiaohongshu
Xiaohongshu did not seem out of skinny air. The app got here out in 2013 and has been on an upward trajectory since then. At first look, the app has a format and have set harking back to Pinterest, TikTok, and Instagram. The app is seen as China’s model of Instagram, with 300 million month-to-month energetic customers, 79 % of that are girls.
The app is fairing nicely financially, and in 2024, it’s projected to have elevated its earnings to over a billion {dollars} (through Bloomberg). Nonetheless, if the app positive factors traction with English customers within the US after the shutdown of TikTok, it may discover itself falling beneath the scrutiny of US authorities like TikTok did.
It is doable Xiaohongshu’s present reputation might be short-lived, however solely time will inform. TikTok’s largest competitor within the US, Instagram, is dealing with criticism from some customers after Meta CEO Mark Zuckerberg introduced the platform could be adjusting its content moderation policies, and eliminating third-party fact-checking.
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