The previous few years have seen a number of huge blockbusters get tie-in popcorn buckets to attract audiences to theaters. Some have looked good, others have been more sexual than you (or the theater chains) would suppose, however they’re apparently doing their job, as a result of Cinemark’s going to let theatergoers use no matter they’ve received as a bucket.
Sunday, January 19 can be Nationwide Popcorn Day, and the theater chain is marking the event with its first-ever “Bring Your Own Bucket” day. So long as the container is clear and never over 400 ounces, you may get an XL-size popcorn for $5 in any respect Cinemark areas. That very same day, it’s providing a ten% low cost for all on-line reward playing cards, and anybody who follows the chain’s Instagram can enter a contest to win a free massive popcorn by tagging three mates within the feedback.
“Nationwide Popcorn Day is likely one of the finest days of the 12 months at Cinemark, and for popcorn lovers in all places,” mentioned Cinemark’s meals SVP David Haywood. “It’s at all times been the star of movie show concessions, although popcorn vessels have develop into an award-worthy supporting actor. We’re excited for everybody to get artistic with this marketing campaign and showcase their selection of container whereas having fun with the long-lasting snack alongside an awesome movie.”
Cinemark would very very similar to this to be a factor it may do yearly, because it’s additionally encouraging individuals to share their buckets on BYOB day, and highlighted a number of releases that’ll be enjoying in theaters that weekend, together with Universal’s Wolf Man. If you end up with out a appropriate popcorn bucket on January 19, the chain’s additionally “helpfully” identified the buckets it’s promoting over on its store.
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