No fashionable blockbuster is full with its very own popcorn bucket. It’s a development that’s been occurring for a couple of years however rose to viral ranges when Dune: Part Two released one that, effectively, regarded like a intercourse toy. Since then, the popcorn bucket wars have taken theatergoers on all types of adventures and now the newest one, for Ridley Scott’s Gladiator II, is including a complete new component.
Coming solely to Cinemark theaters, the Gladiator II popcorn bucket isn’t only a popcorn bucket formed just like the Roman Colosseum on the middle of the franchise. It additionally has an AR component that permits you to watch an precise battle occur contained in the Colosseum itself… simply hopefully not when you are nonetheless within the theater.
You may watch somewhat instance under from the Gladiator II social media account.
End the popcorn, scan the code, and let the video games start. Expertise your individual augmented actuality gladiator battle with the #GladiatorII Popcorn AR-ENA Bucket. Get yours at @Cinemark opening weekend and get tickets at this time. pic.twitter.com/qINBIfJhg2
— Gladiator Film (@GladiatorMovie) October 22, 2024
So the concept right here is you order the Gladiator II popcorn bucket, end the popcorn, then after the film scan the AR code and watch the battle. Which, we’ve got to confess, is just not a foul thought. It does promote cellphone use with one thing you may solely purchase by way of a movie show, which isn’t nice, however the thought of extending the story out of the theater is an effective one. Plus, when it comes to precise popcorn receptacles, the Colosseum is likely one of the better-shaped buckets but. Plus it’s decidedly asexual, which we are able to’t say about every popcorn bucket released this year.
Total although, what the 2024 popcorn bucket wars—with such movies as Dune: Half Two and Deadpool & Wolverine, but in addition Ghostbusters: Frozen Empire, Terrifier 3, Beetlejuice Beetlejuice, and others—have carried out is given folks another excuse to go to the flicks. Not solely do you get larger screeners and higher sound, however now you may get collectibles too and that’s a sensible add.
One factor which may stand out within the case of Gladiator II although is the subject material. All the opposite movies talked about under had been sci-fi, fantasy, and blockbuster fare. Gladiator II actually has blockbuster potential nevertheless it’s rather more of an awards-bait drama than the rest. Will audiences who present as much as see Gladiator II care about this popcorn bucket and even its AR evolution? Will they even know what AR is? It simply looks like an odd pairing of forward-thinking with a protected sequel.
The Gladiator II popcorn bucket will likely be out there quickly. Preserve an eye fixed on Cinemark’s social media. Gladiator II is in theaters on November 22.
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