Google’s Pixel market share reaches historic excessive within the US

Google has been within the smartphone {hardware} enterprise for a very long time — first with its enthusiast-focused Nexus brand, and extra just lately with its in-house Pixel lineup of handsets. Sadly, the corporate has struggled to interrupt into the mainstream, traditionally hovering round a 5% market share in its home US market.

With the high-profile launch of Google’s newest Pixel 9 series of devices, the tides look like turning, if solely within the brief time period lastly. A brand new report from StatCounter means that Google’s North American market share rose from 4.76% in September 2024, as much as a a lot more healthy 12.9% in October 2024.

Statcounter’s Cell Vendor Market Share chart does not depend on bodily unit shipments or gross sales to trace its estimates, however quite it analyzes which shopper gadgets are getting used to entry varied web sites throughout the online. As such, it is vital to take these measurements with a grain of salt to depart room for a margin of error.

Google’s Pixel technique is wanting up

The corporate’s aggressive push into the {hardware} house seems to be paying off

Statcounter

Beginning with the original Pixel and Pixel XL handsets in 2016, Google has been aggressively making an attempt to solidify a foothold inside the US smartphone {hardware} market. 9 years into this Pixel experiment, it is develop into clear that dethroning the Apple and Samsung duopoly is a downright Herculean job.

That being mentioned, Google’s large advertising and marketing finances, in addition to its deep analysis and growth capabilities, look like lastly paying off. Latest studies point out that the corporate’s Pixel 9 launch has crushed its quarterly gross sales file, with Counterpoint Research stating that Google “recorded their highest ever quarterly volumes” in Q3 of 2024.

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The newest findings from Statcounter counsel that Google has now surpassed each Motorola and OnePlus in US Android market share, which is a significant feat if correct. Competitors within the Android space is fierce, and each of those aforementioned OEMs have developed robust roots within the US market over the course of a few years.

The optimistic reception to the search big’s Pixel 9 sequence cannot be understated, both — the corporate has arguably crafted a lineup of smartphones that dwell as much as the hype, which hasn’t at all times been the case in earlier generations of Pixel {hardware}. Whether or not or not Google’s newfound Pixel success is an anomaly, or whether or not it would proceed to develop in market share within the months and years to come back, is one thing Pocket-lint will likely be monitoring carefully.

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  Google Pixel 9

  Pixel 9 incorporates a 6.3-inch show and a well-known design. It helps the addition of a 48-megapixel ultrawide lens to its rear digital camera array alongside Google Gemini and AI options.

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  Pixel 9 Professional

  The Pixel 9 Professional brings a brand new squared-off design, the Tensor G4 chip, and new AI options like Pixel Screenshots to Google’s flagship smartphone line. It is out there beginning September 4th.

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  Pixel 9 Professional XL

  The Pixel 9 Professional XL is Google’s first cross at an iPhone 15 Professional Max-style big smartphone, with a Tensor G4 and new AI options like Pixel Screenshots. It is out there on August twenty second.

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  Pixel 9 Professional Fold

  Google’s Pixel 9 Professional Fold goals to unravel the unique Pixel Fold’s key points due to its thinner and lighter design, Tensor G4 chip and extra fluid hinge.