Samsung teases Bixby's flashy new Galaxy S25 AI talents

Abstract

Forward of Galaxy Unpacked, Samsung has posted a teaser video for its “true AI companion” that’s coming with the Galaxy S25 collection.
Samsung seeks to spice up Bixby with enhanced AI capabilities to compete with Apple and Google.
All will likely be revealed quickly at Samsung’s Galaxy Unpacked occasion on January 22 10am PST/1pm ET.

Samsung is internet hosting its Galaxy Unpacked event on January 22 in San Jose, California, the place the tech large is predicted to disclose its highly-anticipated Galaxy S25 series to the world. Every week earlier than the occasion, the tech large posted a brand new video teasing the cellphone’s new Galaxy AI capabilities, hinting on the reemergence of its ill-fated Bixby digital assistant.

The 17-second video teaser hit Samsung’s YouTube channel, giving us a glimpse on the new “true AI companion” coming to Galaxy telephones. Within the video, a girl could be seen speaking to Bixby on her system, asking the digital assistant to seek for an Italian restaurant with pet-friendly out of doors seating. She asks the assistant to ship the main points in regards to the restaurant to her good friend and to place them on her calendar. You possibly can watch the video under.

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Samsung is apparently desperately still trying to make Bixby a thing

Samsung is predicted to announce some large adjustments coming to Bixby because of AI at its Galaxy Unpacked occasion.

Samsung is enjoying catch-up with Bixby

Apple and Google have already up to date their digital assistants with new AI talents

Samsung’s digital assistant Bixby lags behind its greatest opponents, Apple and Google, which have already introduced vital AI enhancements to its flagship telephones final yr. Hopefully, Bixby’s new Galaxy AI enhancements will put it on a extra stage enjoying discipline with Gemini and Apple Intelligence.

In an interview with CNBC final yr, the manager vice chairman of Samsung’s cell enterprise, Received-joon Choi, mentioned the corporate is trying to “redefine the function of Bixby” given the “emergence of generative AI and LLM (massive language mannequin) know-how.” Samsung launched an AI-powered Bixby last year; nonetheless, it was solely on the Galaxy W25 and W25 Flip in China.

With the Galaxy S24 collection, Bixby gained some new Galaxy AI talents, like translating a stay name and summarizing internet pages. Nevertheless, this yr’s Galaxy AI replace for Bixby is predicted to be extra transformational, making it extra conversational like ChatGPT. All will likely be revealed quickly at Samsung’s Galaxy Unpacked event on January 22. You possibly can watch the occasion stay that day at 10am PST/1pm ET on Samsung’s website or YouTube channel.