Abstract
- X’s Premium+ subscription now prices $22/month, a 37.5% improve.
- The social media platform says the worth improve was made to assist its new ad-free expertise, further options, and assist for creators.
- Present Premium+ subscribers billed earlier than 01/20/2025 pays outdated charges; after that, new charges apply.
A considerable value hike is hitting X’s top-tier subscription service, which you will or might not have recognized even existed.
X has announced that its Premium+ subscription plan goes as much as $22 a month within the U.S., a 37.5 p.c improve. The plan beforehand was $16 a month. The worth hike got here into impact on December 21. The price for an annual subscription to Premium+ went as much as $229 from $168. Worldwide customers face a similar price hike as effectively.
When you’re a present subscriber of X Premium+, and your subsequent billing cycle is earlier than January 20, 2025, you may be charged on the outdated price. If it is after January 20, the brand new price will kick in.
Associated
Don’t tell Elon Musk that X is hemorrhaging users
X is seeing a drop in lively customers on the location within the U.S., whereas its opponents BlueSky and Threads proceed to develop.
Why is X elevating costs?
The platform cites its new ‘fully ads-free’ expertise
X cites three main causes for the worth hike. One is that the service is now “fully ads-free, offering an uninterrupted looking expertise.” The second is that its top-tier subscription service has extra options now, together with increased precedence buyer assist, its new Radar characteristic for looking out developments and Grok AI.
The ultimate purpose X cites for the worth improve is to assist assist creators. The social media large says it “shifted our income mannequin to reward content material high quality and engagement quite than advert views alone.” X makes use of its subscription charges to assist contribute to creator earnings. It is essential to notice that X’s fundamental subscription tier stays unaffected by this current value hike and continues to be $3 a month.
X has gone by way of loads up to now two years. In 2022, it was acquired by Elon Musk and the next 12 months, it was renamed X. After the 2024 U.S. election, there have been reports of many customers leaving the platform as a consequence of its new phrases of service and Musk’s current political actions within the U.S. (via Forbes). Two of its opponents, Bluesky and Threads, have seen a large progress in customers up to now two months.
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I downloaded Bluesky to see if it can really replace X
Bluesky Social has hit a brand new consumer base milestone, however is it sufficient to dethrone X because the go-to microblogging website?
