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YouTube Premium is not price it anymore

Key Takeaways

  • Streaming companies are rising costs for ad-free tiers to make ad-supported plans extra engaging.
  • YouTube Premium’s value enhance to $14/month will not be justifiable for a lot of customers.
  • Regardless of rising costs, YouTube Premium boasts over 100 million subscribers, suggesting value hikes might not deter customers.



As time goes on, advertisements are nestling even deeper into our lives. So, if and when you may, it is good to search for methods to keep away from them. Streaming companies are always jacking up their costs for the ad-free tiers in an effort to make these ad-supported plans more valuable. It is paid off in some regards, as maintaining with all of the streaming services is dear, so you need to reduce prices the place you may. For some, which means paying for advertisements as these tiers are usually cheaper on each streaming service.

I bumped into an analogous drawback with streaming companies, and it led me to choose. I made a decision that YouTube Premium was what needed to go, and whereas I actually loved having no advertisements on YouTube, it is what made essentially the most sense to me.

YouTube Premium

What’s included?
YouTube and YouTube Music add-free and within the background

Worth
$14 a month

Stay TV
No

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It is powerful to justify

A Galaxy Z Fold 5 playing a YouTube video in Flex Mode.


When YouTube Premium was obtainable for $10, it was a a lot simpler value to pay. For the uninitiated, YouTube Premium gives ad-free viewing on YouTube together with ad-free listening on YouTube Music. It is not a foul deal when you use YouTube a ton and haven’t got a subscription to Apple Music or Spotify. The issue is, together with all streaming companies actually, is the always rising value.

On the time of this writing, YouTube Premium prices $14 a month, and the price rises to over $20 for a household plan. Eliminating advertisements is sweet, however is anyone truly positive with paying the worth of a complete streaming service simply to have ad-free watching? I acquired began on YouTube Premium by way of a free trial, and the attract of no advertisements ultimately led me to pay for a couple of further months, however I needed to ask myself if the worth was price it at a sure level.


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I’ve discovered a bunch of YouTube Premium reductions and offers price testing now.

I do most of my YouTube viewing on my Apple TV 4K, and it wasn’t till then I noticed how invasive the advertisements had been as soon as I dropped my subscription. I had the annoying Apple TV 4K challenge of a flashing black display screen any time advertisements popped up, however as an alternative of resubscribing to Premium, I simply watched YouTube much less. For what it is price, I finally came upon how to fix the issue, but it surely hasn’t made me watch YouTube extra typically. Personally, I do not make the most of options like downloading movies or listening to music, so whereas that provides worth for some individuals, it isn’t a promoting level for me. On the finish of the day, I used to be paying $14 a month simply to don’t have any advertisements. It may be price it for individuals who have massive disposable incomes, however anyone who has to restrict their spending will not have the ability to discover lots of worth right here.

Subscription costs preserve rising and rising

It is not simply YouTube Premium

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The primary challenge right here is rising costs. I might have a a lot simpler time convincing myself to pay a lower cost for YouTube Premium if that existed, and it looks like there may be some hints of a plan like that returning. Whereas I might probably welcome a Premium Lite with open arms, it would not clear up the larger drawback plaguing all streaming companies. YouTube Premium is not the one streamer that is misplaced worth with the worth hikes. In contrast to Netflix or Max, YouTube would not have a large assortment of unique motion pictures or exhibits to maintain me subscribed. As an alternative, I used to be merely paying for a greater viewing expertise.

YouTube Premium Lite is at the moment only a rumor.


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When different companies additionally enhance their costs on the identical time, it makes you concentrate on what’s actually necessary to you. In 2024, it felt like each streamer went up in value. For me, that meant eliminating Premium. I am unsure what YouTube can do to win me again exterior a free trial or discounted value. In truth, I discover myself canceling increasingly more companies as a result of rising costs, and I do know I am not alone. Nevertheless, YouTube Premium appears to be doing simply positive with out me. In February 2024, YouTube reported it had over 100 million Premium subscribers. Regardless of the way you slice it, these are spectacular numbers for the video platform, and it looks like the worth will increase aren’t having a lot of an impact. At the moment, Premium solely costed $14 a month, so the worth has elevated by two {dollars} since then and the numbers may not be the identical as they had been.

The pricing of companies like YouTube Premium is turning into an enormous challenge, and that is the case even when you do not take conventional streaming companies like Netflix under consideration. YouTube Premium has competitors from Apple Music and Spotify that it has to keep off. With the worth enhance, it is simply as costly as these companies, and whereas ad-free music is sweet, it is unlikely YouTube might overcome Spotify’s built-in viewers. It leaves me questioning precisely who YouTube Premium is for. From the place I am standing, it looks like a service that is centered on eradicating advertisements firstly, and I do not suppose I can justify forking over $14 a month for that anymore.


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